see How Decathlon boosted customer engagement

For a retail leader like Decathlon, customer experience is a long distance race. By looking to innovate and remove the final points of friction in the purchasing journey, Decathlon chose to partner with OneFlash. The goal? Turn the frustration of a low battery into an opportunity for growth and customer loyalty for the store.

The challenge: Creating an innovative, high value added service

‍Before OneFlash, the Decathlon Lyon Bron Saint-Exupéry store wanted to stand out by offering a service that addressed its customers’ digital needs. The challenge was significant: how could they create a service that not only made customers’ lives easier, but also supported engagement with the store’s app, without becoming a burden for staff? The answer had to be a solution that, in the words of their manager, “boosts our service KPIs and customer delight.”

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The solution: A reliable partnership and seamless integration

‍To meet this challenge, Decathlon chose the OneFlash solution, won over by its promise of easy onboarding and an intuitive service. The partnership proved both effective and reliable, for teams and customers alike. Robin Schaeffer, Operations and Customer Service Manager, highlights that “after sales support is fast and efficient.” Thanks to this collaboration, Decathlon was able to offer a service that solves “a current issue in a simple and elegant way.”

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The results: The measurable impact of a results driven service

‍Installing OneFlash charging stations had a concrete and measurable impact, turning customer experience into a real growth driver. The store recorded impressive results:
+17% customer identification rate
+31% mobile app users
+7% active customer base

These figures demonstrate OneFlash’s ability to turn a charging solution into a powerful engagement tool and generate a “very tangible return in terms of customer service and brand image.”

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Client feedback: A forward thinking investment for the future of retail‍

Geoffray Vernay is convinced that the OneFlash service is “another lever for customer delight.” For him, the investment was minimal compared with the scale of the return, proving that OneFlash is a visionary and strategic solution. The OneFlash service not only simplified the customer journey, but also reinforced Decathlon’s position as a retail leader committed to the digital experience of its visitors.

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