The way Olympique de Marseille has transformed the fan experience at the Stade Vélodrome
Beyond the pitch, the fan experience is at the heart of modern sport. It is in this spirit of innovation and service that Olympique de Marseille has partnered with OneFlash for its 2024-2025 season. The goal: to offer fans a memorable and seamless experience.
Olympique de Marseille : +1 000 users each month.
The challenge: Meeting strong demand from supporters
Olympique de Marseille football club identified a clear need among its season ticket holders: a mobile phone charging service in different areas of the stadium. OM wanted to respond to this demand, particularly in the hospitality areas, which welcome between 800 and 900 people for each match. The challenge was to enable spectators to stay connected without battery constraints, allowing them to enjoy the event to the full throughout the season.
The solution: Full deployment and customisation
The collaboration between Olympique de Marseille and OneFlash began at the start of the 2024-2025 season. OneFlash supported the club by deploying 15 charging stations throughout the stadium. Benjamin Lianès, Head of Hospitality at Olympique de Marseille, praised OneFlash's ability to listen to the club's specific needs and ‘customise the screens and various terminals’. This tailor-made service has enabled OM to satisfy its customers and envisage a long-term partnership.
The results: A very positive outcome and delighted supporters
After a season of partnership, the results are very positive. Initial feedback from supporters has been very positive, with a high satisfaction rate.
- Fleet : 15 stations
- Average use time : 78 minutes.
- users NPS : 4,40/5.
These promising results pave the way for new activations and special events organised within the stadium grounds.
🗣️ Customer feedback: Valuable support for subscriber satisfaction
For Benjamin Lianès, the support and attentiveness of the OneFlash team are key factors in this success. He adds that the solution enables them to ‘satisfy our customers and envisage a long-term partnership with them’.
