How IKEA optimises the customer journey
At IKEA, customer experience is at the heart of every decision, from the shopping journey to the break in the restaurant. For a retail leader that accompanies customers through a long visit, offering a mobile charging service has become a strategic lever. That is why IKEA chose OneFlash to enrich the experience of its visitors and its employees.
OneFlash is present in 100 IKEA stores across Europe
The challenge: relieving stress and offering a practical service
Visiting an IKEA store is often a long experience. Ole, EasyBind Manager at IKEA Barkeby in Stockholm, identified a universal problem: "the stress of having low battery on your devices". This frustration could affect the customer experience, whether while browsing the store or during a break in the restaurant. The goal was to offer a simple, practical solution so that customers could fully enjoy their visit.
The solution: a strategic integration at the heart of the customer journey
For more than a year, IKEA Barkeby has been working with OneFlash. The service is a real asset for customers. Ole explains that the OneFlash solution "is very practical for customers" and lets them charge their devices "while they browse or have a 'fika' in the restaurant". A crucial customisation point is that the stations are strategically spread across the store's different areas, offering an essential service that accompanies the customer from the beginning to the end of their journey.
The impact of the solution even goes beyond the customer experience. The stations installed in the staff restaurant "are always empty, or in other words, always in use". This proves that OneFlash is a service appreciated by visitors and internal teams alike.
The results: a highly praised solution and consistent usage
The success of OneFlash at IKEA Barkeby is clearly visible. The store records between 500 and 600 users a month. Customer enthusiasm is reflected in the feedback from their "HappyCustomers stores", where customers can leave a comment and where you can see that they really appreciate this solution. The integration of OneFlash in staff break areas shows the usefulness and reliability of the service, which is part of the store's everyday life.
With a presence in 94 IKEA stores across Europe, OneFlash is a trusted partner for the furniture leader.
The customer's view: an asset recommended for stores
Ole concludes his testimonial by strongly recommending OneFlash: "If you think this could be a good solution for your store, I would really recommend working with OneFlash and getting in touch with them." A message that confirms OneFlash is an essential service for modernising the customer experience and enriching the visit journey.
Not convinced yet? Read our complete guide to choosing the right provider.
