What are the benefits of a loyalty programme?
A loyalty programme is not a card.
It is a system that lets you do three things that advertising does not do as well.
- Increase visit frequency
- Increase the average basket, through targeted mechanics
- Understand who buys what, when and why
In France, it has become a standard: 87% of consumers are enrolled in at least one programme, with an average of 6 programmes per person.
Why it changes the game
In other words, a well-designed loyalty programme lets you segment your customers, identify your best profiles, measure the impact of your campaigns and test new engagement mechanics. The digital loyalty card becomes a living dashboard of your customer relationship. It helps you steer your marketing investment, reduce churn and strengthen the customer experience across your whole network, whether you are a fashion brand, a fast-food chain, a concept store or a shopping centre.
Loyalty also gives you a structural advantage: you no longer depend solely on footfall, you steer repeat business.
And this is not just a marketing hunch: studies show that loyalty programmes influence brand perception and can increase reported spending among members.
Why many programmes still underperform
Because the problem is not the promise. The problem is in-store activation through an interactive kiosk.
If sign-up, scanning, access to benefits or identification take 20 seconds too long, some customers give up.
And when they give up, you lose everything loyalty is supposed to bring.
- No identification, no usable data
- No data, no personalisation
- No personalisation, no repeat business
The blind spot: everything goes through the phone
Today, loyalty means smartphone.
QR code, app, wallet, coupons, till, digital receipt: everything converges there.
And here comes something very silly, but very real: the battery and access to a phone charging station.
“Low-battery anxiety” is documented, with research citing surveys in which around 9 in 10 people feel anxious when the battery drops below 20%.
In-store translation: the customer becomes cautious, avoids opening the app, cuts things short, saves the battery “for later”.
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The right reflex: secure the activation, not just the programme
If you want your programme to really perform, you need to make the moment it pays off reliable.
- Quick access to the card and benefits
- A simple journey when scanning at the till
- A phone that can be used right to the end, with no stress
This is where a self-service portable power bank service like OneFlash can play a discreet role: you are not simply offering “charging”, you are protecting use of the programme at the key moment, and making the experience smoother.
Discover OneFlash, the European leader in self-service mobile charging!
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